Beyond The KOM.
From compelling stories to content that stays with you.
For Beyond The KOM, we handled the creative development and production of a wide range of content. From designing the logo and recording podcasts to filming and editing YouTube videos and developing distinctive short videos for social media.
By combining creative concepts with strong visuals and purposeful editing, we helped bring stories from the cycling world to audiences in an engaging way.
The world behind the race on screen.
Cycling is about much more than races and results. Behind every race are remarkable stories, personal experiences, challenges and moments that fans want to experience up close.
Beyond The KOM brings that world closer through podcasts, YouTube videos, creative challenges and short social media content.
A strong brand identity and recognisable video style help present these stories in an engaging way. Each production also calls for fresh ideas, good footage and professional editing.
For Alliance Builder, the challenge was to turn these different ideas into visually compelling content that fits the character of Beyond The KOM and the various online platforms.
From brand identity to the final edit.
A recognisable face for Beyond The KOM.
For Beyond The KOM, we designed the logo and helped create a recognisable visual identity.
The logo forms the foundation of the brand's look and is used across communications, including video content, podcasts and social media.
The design focused on a look that reflects the energy of cycling and the character of Beyond The KOM.
From a conversation around the table to a complete podcast.
For Beyond The KOM, we recorded and edited podcasts.
We handled the filming and editing process so that the conversations could be watched and listened to in a professional and accessible format.
The podcast makes room for stories from the peloton, cyclists' experiences and conversations about the sport.
With the right recording, editing and presentation, the content works both as a full episode and as shorter clips for social media.
- Podcast recording
- Filming
- Video editing
- Editing complete episodes
- Selecting interesting clips
- Preparing short podcast clips
- Adapting content for different platforms
This selection features publications from the official Beyond The KOM channel and the platform's different content formats. The described contribution by Alliance Builder relates to the collaboration as a whole; this selection is not an individual production credit for every video shown.
Creative videos that go beyond the podcast.
Alongside podcasts, we recorded and edited various YouTube videos for Beyond The KOM.
The focus was not just on capturing footage, but also on creating an engaging viewing experience.
By combining different camera angles, strong edits, relevant footage and a well-structured story, we worked on videos that convey the character and energy of Beyond The KOM.
- Video recording
- Developing video concepts
- Filming on location
- Editing longer YouTube videos
- Developing storylines
- Video and audio editing
- Preparing videos for publication
- Adapting content for YouTube
This selection features publications from the official Beyond The KOM channel and the platform's different content formats. The described contribution by Alliance Builder relates to the collaboration as a whole; this selection is not an individual production credit for every video shown.
Strong content starts with a good idea.
For Beyond The KOM, we helped develop creative content ideas and turned them into concrete video projects.
We developed concepts that went beyond traditional cycling videos, looking for topics and formats that cycling fans find interesting, surprising or entertaining.
From the initial brainstorm through concept development to the final video production, we helped turn ideas into content that could actually be made and published.
- Creative brainstorming
- Developing content ideas
- Developing video formats
- Concept development
- Creating storylines
- Preparing shoots
- Producing creative video projects
- Developing existing formats further
From angle to format
A conversation that resonates.
A topic gets space in the podcast, with attention to the people and stories behind the race.
A challenge worth following.
The KOM attacks on the channel show how a clear goal can provide a video's central thread.
A moment that stays with you.
A short clip puts a single story or striking moment in the spotlight.
Big stories, turned into short videos.
For Beyond The KOM, we made short, distinctive videos for TikTok, Instagram Reels and YouTube Shorts.
We selected compelling moments from podcasts and longer videos and turned them into short clips that immediately catch the viewer's attention.
The focus was on strong opening moments, the right timing, dynamic editing and content that matches how people watch videos on social media.
Alongside reusing existing footage, we also developed creative ideas specifically for short videos.
- Creating viral short-form content
- Selecting interesting podcast clips
- Turning longer videos into short clips
- Editing TikTok videos
- Producing Instagram Reels
- Developing YouTube Shorts
- Developing creative opening hooks
- Vertical video editing
- Subtitles and on-screen text
- Dynamic cuts
- Optimising videos for different platforms
This selection features publications from the official Beyond The KOM channel and the platform's different content formats. The described contribution by Alliance Builder relates to the collaboration as a whole; this selection is not an individual production credit for every video shown.
The difference is in the edit.
Good footage provides the foundation, but editing is where the story really comes to life.
For Beyond The KOM, we edited both longer videos and short social media clips.
We considered rhythm, timing, shot selection, sound quality and how the video guides the viewer through the story.
Every video needs a different approach. A full podcast needs room for a good conversation, while a short social media video must capture attention within seconds. Matching the editing to the platform and purpose creates a recognisable and engaging video style.
- Video selection
- Podcast editing
- YouTube video editing
- Short-form editing
- Audio and video post-production
- Dynamic video edits
- Suitable crops for different platforms
- Titles and subtitles
- Exporting in the right formats
- 01Shot selection
- 02Story & rhythm
- 03Picture & sound
- 04Crop & export
One story. Several ways to tell it.
A strong production does not have to stop at one publication.
For Beyond The KOM, we worked with different content formats, allowing a podcast or longer YouTube video to open up new opportunities for social media content. An interesting conversation can, for example, become a short Instagram Reel, TikTok video or YouTube Short.
This connects longer videos and short content, creating a recognisable brand presence across multiple channels.
The complete conversation or story.
A strong opening, a distinct rhythm and the right crop.
Short content, tailored to the platform.
On the Beyond The KOM channel, the Drielandenpunt appears both as a full KOM attack and a vertical POV short. Two publications about the same challenge, each offering a different viewing experience.
From initial idea to publication.
- 01
The idea
We start by developing an idea. What do we want to show, who is the video for, and which angle makes it interesting?
- 02
The preparation
We turn the concept into a concrete filming plan, deciding which footage, locations and elements are needed.
- 03
The production
We capture the podcast, video or creative project, paying attention to visuals, sound and story.
- 04
The edit
We bring all the footage together and prepare the final video for YouTube, TikTok, Instagram or other channels.
A brand you see, hear and keep following.
For Beyond The KOM, we brought creative and technical work together in a single production approach.
From designing the brand identity to recording podcasts, developing video ideas and editing YouTube videos and short social media content.
The combination of longer videos, podcasts and short clips allows Beyond The KOM's stories to be told in different ways. This case shows how Alliance Builder supports brands with branding, creative concept development and professional video content.
- A recognisable brand identity
- Podcast recording & editing
- YouTube video production
- Creative content concepts
- Vertical social media content
- Video and audio post-production
What we can do for you.
Have a story that deserves to be seen?
Tell us what you have in mind. We can help with the direction and execution.