Leuvine.
From an initial idea to a complete brand.
For Leuvine, we developed much more than a visual identity. We helped build a complete care brand: from the initial product ideas and logo to the webshop, a dedicated app, content production and AI-powered automations. Strategy, technology and creativity come together in one ongoing project.
Building a brand takes more than just a a good idea.
Leuvine started with a familiar problem: many people have nails that need extra care, but struggle to maintain a simple and consistent care routine.
The goal was to develop an accessible care product and build a recognisable, trustworthy brand around it.
This required much more than a logo or webshop. Product development, brand positioning, packaging, technology, content, online sales and day-to-day operations all needed to work together.
At Alliance Builder, we brought these different elements together in a single project, taking on the creative, technical and organisational work.
Everything we develop for Leuvine.
A recognisable identity from the ground up.
For Leuvine, we developed the visual identity and logo. We considered the brand's positioning, target audience and the look that suits a modern care product.
The identity extends to the packaging, product presentation, webshop, advertising and social media content. This creates a consistent look wherever someone encounters Leuvine.
- Brand positioning
- Logo & visual identity
- Packaging & brand materials
From a product idea to a real care product.
We guided and helped shape Leuvine's product development. From researching the market and the target audience's needs to developing the product concept, presentation, packaging and further improvements.
We worked with the relevant specialists and suppliers to bring the different elements together.
The result is a recognisable nail care pen designed for targeted, daily cosmetic care.
- Market & target audience
- Product concept & presentation
- Coordination with specialists and suppliers
A webshop that brings the brand to life.
For Leuvine, we built the website and webshop with a focus on the complete online presentation.
From the homepage and product pages to the brand experience, mobile display and purchasing process, everything is designed to introduce visitors to Leuvine clearly and accessibly.
The webshop brings brand identity, product information and conversion-focused design together in one digital environment.
- Homepage & product pages
- Mobile webshop
- Purchasing process & brand experience
A digital care routine with Leuvine Care.
In developmentAlongside the webshop, we are developing Leuvine Care: a digital application designed to help users keep track of their care routine.
The app aims to make daily care clear and easy to maintain, with personal progress at its centre. Development focuses on logging daily care, reminders, and recording and comparing progress photos.
The combination of a physical product and a digital application shows how our work for Leuvine goes beyond the initial purchase.
- Care routine
- Reminders
- Personal progress & photos
Leuvine Care is in development. The public version is a test environment; personal care and progress features are being developed behind an account.
Smarter workflows with AI automation.
For Leuvine, we develop and use automations to complete recurring tasks faster and more efficiently.
One example is processing product photos and content materials. By integrating AI into existing workflows, we can prepare, edit and adapt images for different marketing channels.
This approach includes both automated processing steps and manual, AI-assisted editing. AI supports the creative process; the entire workflow is not automated without human involvement. This creates more room for strategy, creativity and further development.
- Uploading & processing photos
- AI-assisted image editing
- Preparing content for marketing channels
From raw footage to professional video content.
For Leuvine, we provide both traditional video editing and AI-assisted video production.
We turn raw footage into engaging videos for advertising and social media, taking the platform, audience and intended message into account.
We use AI to support the creative process, for example to edit visual material, develop variations and make content production more efficient.
- Traditional editing & AI video editing
- Instagram Reels & TikTok videos
- Advertising hooks & product videos
- Short entrepreneur updates
An ongoing content strategy for the brand.
For Leuvine, we continually work on new content ideas and the full social media approach.
From developing topics and writing scripts to filming, editing and publishing posts, we handle the complete process.
The content combines product information, relatable situations, entrepreneurial stories, behind-the-scenes footage and commercial campaigns. This builds a recognisable brand presence on Instagram, Facebook and TikTok.
- Content ideas & planning
- Scripts & video formats
- Filming, editing & publication
- Social media management & brand communication
- Campaign concepts & advertising content
Beyond a single delivery, we keep building.
The Leuvine collaboration does not end with a website launch or a completed design.
We stay involved in the brand, content, technical applications and development of new opportunities. We combine entrepreneurship, marketing, AI and technology to continue building the brand.
A new idea can become the next product presentation, content series or digital application. We keep these elements connected and develop them step by step.
- Ongoing brand & marketing management
- Content production
- Further technical development
Strategy, creativity and technology under one roof.
What makes the Leuvine project distinctive is the combination of all the disciplines involved. Where businesses would normally engage separate agencies or specialists for branding, web development, content, app development and automation, Alliance Builder brings these elements together.
We consider not only each individual assignment, but also how all the elements can reinforce one another. This creates a cohesive process, with direct communication, quick coordination and room for continuous improvement.
- 01Brand & product
- 02Webshop & app
- 03AI & workflows
- 04Content & marketing
From idea to a complete brand ecosystem.
Leuvine has grown from an initial product idea into a recognisable care brand with its own product, webshop, a digital app in development and an ongoing content approach.
Behind the scenes, various AI automations and digital workflows support daily marketing and content work.
The project shows how brand development, technology and creativity can reinforce one another when addressed together from the outset.
- Logo & brand identity
- Product development & packaging
- Website & webshop
- Leuvine Care app · in development
- AI automations
- AI image editing
- AI video editing
- Traditional video production
- Content strategy & scripts
- Instagram, Facebook & TikTok content
- Ongoing brand & marketing management
What we can do for you.
Have an idea you want to take further?
Tell us what you have in mind. We can help with the direction and execution.